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Saturday, October 16, 2021

Post Inspiration 4 St. Jude Fundraising Effort - Asking Billionaires For Help


As some of you may know, earlier this year I attempted to tie in a fundraising effort with several of my races. I set up a St. Jude Heroes fundraising page so all donations would go directly to and benefit St. Jude Children’s Research Hospital®. After that I linked it to a Facebook fundraiser page to make it easier for people to donate. Then I attempted to promote it. I started it off with a celebratory birthday run where I ran my age in miles (41). I shared this on my social media platforms and asked that anyone who intended to get me a birthday present to please donate to the fundraiser instead. I received a few donations from friends and family.

I didn’t get as many donations as I had hoped. I thought if I went bigger, I would surely get more donations. I tied the fundraiser to my first race of the year, a 24 hour trail race. I set up a pledge system for anyone to donate any amount per mile they like prior to the race. Unfortunately I didn’t have any takers. I thought, “maybe 24 hours isn't enough.” I updated the pledge system for my next race, The Keystone Backyard Ultra, which I was sure would go longer than 24 hours. I was right in my assumption about it going longer (I ran for almost 31 hours), however I was wrong about thinking that going bigger would garner more donations. It was the longest and farthest I had ever run. I was really happy about my performance, but it would have been much sweeter if I had been able to secure any pledges.

After three running “events” that I had attempted to use to help raise funds for St. Jude I had garnered a total of 7 donations totaling $185. I was still $65 away from my fundraising goal of $250 (the base amount for St. Jude Heroes). I concluded that I’m far better at running ultras than fundraising. I got first place at the two races I ran as a part of this fundraising effort, but was still only about 75% of the way to my fundraising goal. Thankfully, I received a cash prize of $12.50 per lap (4.1667 miles) run for a total prize of $387.50! I donated a portion of that prize money to reach my base fundraising goal.

I was happy to have reached my goal, but the fundraising effort still felt like a failure to me as the only reason I reached my target amount was due to me donating. I decided fundraising isn’t my forte. I didn’t give it too much thought after that and tried to move on just focusing on running. Then, as a Bibrave Pro ambassador, I registered to run and promote the Inspiration 4 mile virtual run, a part of which was a fundraising component. It kinda felt like fate had brought this fundraising effort back into my life, and coincidence or not, of all the fundraisers that the Inspiration 4 mission could have chosen to support, they chose St. Jude as I did six months earlier.


The Inspiration 4 fundraising goal was inspiring, as it should have been given the name. They aimed to raise 200 million dollars for St. Jude and were successful in doing so. The success was in large part due to generous donations from two people heavily involved in the mission, Elon Musk ($50 million) and crew member, Jared Isaacman ($100 million). The flight was operated by SpaceX, founded by Musk, and procured by Isaacman.

After following the Inspiration 4 mission and promoting the virtual run, it made my earlier fundraising efforts seem pretty trivial. I know every bit counts, but $200 million counts a whole lot more than the $250 I raised. Then I realized, I was asking friends and family to donate. These are all people with budgets pretty similar to me when compared to billionaires. They might have donated 10, 20, or 50 dollars, which I greatly appreciate, but I doubt anyone I have in my circle of friends and family is going to donate thousands of dollars (let alone millions) no matter how far I run. That’s when I realized, I should have been asking billionaires to donate.

The Inspiration 4 crew traveled to an altitude of 364 miles, making the round trip (just accounting for distance from earth and back) 728 miles. Strictly considering the distance away from and back to earth, Musk and Isaacman’s per mile donations were $68,681.32 and $137,362.64 respectively. I ran 150 miles at my last race, fueled primarily by carbs and not rocket fuel. If either Musk or Isaacman had pledged the same rate for my run I would have raised $10,302,197.80 from Musk or $20,604,395.60 from Isaacman.


So this is my ask of a billionaire out there. Let’s continue to inspire even after the mission of the Inspiration 4 has been completed. It was an inspiring project to see four civilians travel into orbit. Especially when one of those civilians, Hayley Arceneaux, is a cancer survivor, was a St. Jude patient, and is now a physician assistant at St. Jude. I will be running another race in May 2022, Capital Backyard Ultra, that I plan to go even farther than my last. I would like to attempt to tie another fundraising effort in with this race as I did past ones, but fear the results will be the same as before. Is a 41 year old father of three boys who recovered from a hip surgery and now runs 100+ mile ultras as inspiring as the Inspiration 4 mission? Probably not in most people’s opinions. But maybe it adds a fifth pillar to the four pillars of humanity (leadership, hope, generosity, and prosperity) represented by the four crew members of Inspiration 4. I would suggest that my story and likely even more so many others’ could represent the pillar of persistence, the undying tenacity of the human spirit to continue forth despite undue suffering and grim odds. The quality of persistence is a common recurring trait throughout many of the most influential turning points in human history; doesn’t it deserve a place as one of the pillars of humanity?


If you would like to support my fundraising efforts, donations can be made at my St. Jude Heroes fundraising page. Want to pledge a per mile donation based on how far I run at the Capital Backyard Ultra? Fill out this Google form and donate when the results are posted.


Thank you for any and all support!


Scott Snell
October 16, 2021

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